5-week Online program

Launch your product idea in 5 weeks. No Code.

Our Ship It Program is the most efficient, least risky way for founders and teams to validate their product idea – without writing code.
Talk with us β†’
Jeroen Aelen
Lonneke Boonzaaijer
Anne Eskens
Kim Bosman
Michael Kaandorp
Andres Campos
Naos Wilbrink
Kristof van Beversluys
Ben van der Veer
Sam Warnaars
Daantje van Gent - Groenen
Steven de Lange
Neo Cheung
Hugo Noorlander
Bob Vonken
Online Program Overview

Become a pro at launching your ideas fast and cost-effective

Our part-time, live product program is an immersive 5 week learning experience. You'll take a learn-by-doing approach during live sessions with 10 creators around the world. During the Program you'll understand the product strategy, build multiple prototypes of your ideas, master the latest product tools, gather customer feedback and importantly design and launch your product during Ship it!

Learn-by-doing with a modern start-up curriculum

Our Ship it Program is setup to make you learn creating products step by step with a practical curriculum that focuses 100% on learn-by-doing. Unlike a lot of online courses who are just a bunch of videos, our Program teaches you the latest tools, workflows, and best practices. To save time and nail it from the beginning, we encourage you to complete some reading and practical prep work ahead of the Program.

Part-Time Β· 5 weeks
Our Part-time Workshop is an immersive 5 weeks. As an individual, you'll be joining professionals from around the world and jumping into live classes on Monday and Wednesday. As a team, you will work with your team mates.

To speed things up (so you can start as fast as possible), you'll be asked to complete prep work using Notion, Webflow and Loom to get you up to speed on basic product workflows, tools and principles.

  • Meet your mentor πŸ‘‹
  • Create Notion, Google, Webflow and Loom accounts
  • Complete Product Development reading list
  • Learn the Product Development foundations
Set your Product Strategy
Week 1

In the first week you'll get to dive in and understand product strategy while learning Design Thinking fundamentals. It gives you the confidence and skills to solve any problem when it comes to building your product.

  • WTF is strategy?
  • Think it, Build it, Ship it, Tweak it
  • Measuring your product's success
  • List your assumptions in your Customer Journey
  • Create a first version of your Lean Canvas
  • Empathizing with your customers
Validate with a working prototype
Week 2

The second week of our Ship it Program focuses on how you can build prototypes rapidly, without losing focus on what matters. You'll build three prototypes which you can use to gather customer feedback and improve your product strategy.

  • Practical tips for learning from customers
  • Generate solutions fast by sketching
  • Make your game plan for your Prototypes
  • Create three Rapid Prototypes
  • Update Lean Canvas based on customer learnings
Build a mobile website for your idea
Week 3

In week three you'll focus on building a mobile website of your product without writing any code. This version of your idea you will test again in product interviews, to validate your idea is really worth building.

  • Gather feedback from experts about your idea
  • Turn your idea into a working mobile website (without writing code!)
  • Create product interviews scripts with our 5-step approach
  • Update your assumptions in the Customer Journey
Test your business model
Week 4

In week four you'll apply all the knowledge you gained towards your Business Model. You will improve your no-code version, so that it is ready to serve your first batch of test customers.

  • Improve your no-code product based on the learnings
  • Identify the riskiest parts of your Product Funnel
  • Set up a draft for your Marketing Strategy
  • Identify partners to build the next version of your product
Define your next steps
Week 5

In the final week we reflect on your personal and team's progress. By the end of the week you have a clear plan for making your team highly effective in 2021, without burning everyone out.

  • Updating your Product Strategy for the stage of your product
  • Estimating and planning the next versions of your product
  • Inspect and adapt on your five weeks
  • Define a North Star Metric for your product
  • End with a clear roadmap for the coming 3 to 6 months
Who is this for?

Make an investment in your future

Who is this for?

Ship It is for starters with a bias towards action taking. You want to test if your product idea is worth building. For yourself, or with your team. You like working in a cohort model, where you work together with other students as a group. It's also for people who would rather not be invest a lot of time and money in building a product you cannot turn into a business.

Finally, this is for people serious about building their product.

Who is this not for?

  • This is not for people who cannot commit to 8 to 14 hours a week.

    To validate the first version of your product you have to put in the work. In this program you will make the first versions of your product which takes time. After the 5 weeks you will know if your product can turn into a business and how much time you want to make available for it.
  • This isn’t for larger companies looking to hire someone to create their products for them. We aren’t an agency.

    That said, we do have team plans available for 2 or more members of your team. This is perfect for teams wanting to improve their digital products skills.
  • This isn’t for people looking for a magic bullet. Like anything worth achieving, this requires hard work. Making the payment for this program is only the first step in making your product a success.
Workshop schedule

Learn product strategy live with a small class of 10 professionals

Our Programs are intense and it will be hard work. We pride ourselves on having a schedule that works for busy professionals around the world. Every step of the way you'll receive support from your teacher and team mates!

A typical week with Workshop Wednesday
From live classes with professionals around the world to collaborative product challenges. Our learning experience is action packed!
Live class
Jump into our live class with professionals
Get started on the task this week
Live class
Jump into our live class with professionals
All day
Grab a 1:1 slot with your teacher to get feedback and ask any questions
Grab a 1:1 slot with your teacher to get feedback and ask any questions
Wrap up this weeks design task in Notion and share with your class
Product Strategy teacher

Learn from professional product designers

In 2019, the failure rate of startups was around 90% (investopedia.com).

But with all the new tech it's easier than ever to build the first version of your product and test if your idea is worth pursuing.

The biggest challenges start-ups have:
- They ran out of money
- They approached the wrong market
- They did a lack of research (building on the wrong assumptions)

That's why we created the Ship it program - to get ideas like yours to the winning 10%.

In the last ten years our approach has helped 100+ companies build successful products. I'd love for you to work with us.
Arthur von Kriegenbergh
Arthur von Kriegenbergh
Founder of Workshop Wednesday
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Workshop tools

Master the latest no-code tools and workflows

Our workshops are designed around the latest no-code tools. Unlike corporate courses that have a fixed tool-stack from decades past, we believe it's important to equip professionals with the latest tool-stack to excel in their career.
Google Slides

Pricing for individuals and teams


Includes lifetime access & all future content updates.
  • Launch your first version in 5 weeks
  • 10 Live Product Development Classes
  • 1-on-1 product strategy sessions
  • Complete Product Development reading list
  • Master Rapid Prototyping
  • Learn the latest no-code tools to build a first version of your idea
  • Complete weekly tasks
  • Grab 1:1 time with your teacher
  • Join Workshop Wednesday events
  • User Interview guidance
Workshop Wednesday logo pink and white


Starts at 2+ team members
Speak with us about our discount pricing.
  • Everything from Solo
  • Collaborate with different expertises on your prototype
  • Team Coaching from a professional Agile Coach
  • Team Playbook for building your product after launching

Got a question about our Program?

Chances are at this stage you have a couple questions. We encourage our students to ask questions directly and you can arrange a quick call with us anytime.

Jump on a quick call