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The AI Transformation Model
Value to the business
LEVEL 1
Chat with AI to think
LEVEL 2
LEVEL 3
LEVEL 4
AI automation
Trusted by teams who build capability, not dependency
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THE PROBLEM

You bought the AI. The way your team works didn't change.

The tools were supposed to be a step change. Instead they sit in the stack, used by a few and ignored by most. The team is busier than ever and no more capable than it was a year ago.

The gap was never the software. It's the skills and the rhythm around it.

Sound familiar?
The licenses are paid for, but only a handful of people actually open the tools.
Everyone “uses AI” in a private chat window. The team's workflow looks identical to last year.
The wins are one-off and personal. Nothing carries over to the next person or the next project.
AI lives in a side project or an innovation channel, never in how the real work gets done.

How teams get stuck with AI adoption

Claude
OpenAI
Gemini
Tools, but no skills

The licenses landed. The training never did. So the team uses the tools badly, gets little back, and quietly stops.

1
2
3
4
Copy-paste, every single chat

People retype the same context into a fresh chat every time. No shared playbooks, no reusable workflows, nothing that compounds.

No operating rhythm

AI shows up in the odd experiment, not the weekly cadence of real work. Without a rhythm, adoption never sticks.

THE AI TRANSFORMATION MODEL

How AI-native is your team, really?

Every team needs AI now. Few have a clear starting point — or a path to scale past it. The AI Transformation Model* plots the whole path: from manual, fragmented work to AI-powered operations, one level at a time.

One axis is how much AI does the work; the other is how much value reaches the business. They only climb together once AI moves inside the workflow. Most growth-stage teams stall between Level 1 and Level 2 — tools in hand, workflow unchanged. What finally moves the numbers is the climb to Level 3.

Value created
LEVEL 1
AI as a thought partner
LEVEL 2
AI as an assistant
LEVEL 3
AI as a teammate
LEVEL 4
AI as the system
Automation
LEVEL 1AI as a thought partner

People open a chatbot to brainstorm, draft, and pressure-test their own decisions.

Not sure where your team sits today?Take the 2-minute AI Quick Scan

* The AI Transformation Model is adapted from Notion’s original framework. View the original on Notion →

P.S. Every framework has flaws, and no two journeys are identical — but we’ve found this the clearest way to see where you are and plot the course ahead.

WHAT WE OFFER

Two ways to get started.

We work alongside your team, install a rhythm that sticks, and leave you with your own champions. Start small with a focused week, or go all in for the year.

ACTIVATION · 5 DAYS
AI Sprint

Take one painful, repetitive task off your team in a single week, proven on your own process, not a demo.

FIVE DAYS · ONE WORKING AUTOMATION
MON
Understand & defineWorkshop
TUE
Build 3 prototypesBuild
WED
Demo, remix & decideWorkshop
THU
Build to productionBuild
FRI
Test & hand overWorkshop
See how a sprint works
TRANSFORMATION · 12 MONTHS
AI Lab

A full year embedded with one team on a repeating cadence, building the rhythm and habits that make AI stick for good.

A RHYTHM ACROSS THE YEAR
Quarterly
Strategy on-site
Monthly
Execution cycle
Weekly
Off-month weeks
Explore the AI Lab

Not sure what AI could actually do for your organisation? Book a leadership offsite. We'll spend a day with your leadership team mapping where AI creates real value, before you commit to anything.

EXAMPLES

A few things we've built.

Real automations for other clients. We start by helping you pick the one process worth automating first, then build it.

Prompt
Here's a photo of the intake form and the product. Create the Shopify listing and schedule this week's social posts.
Connectors
Shopify
Instagram
buurman.myshopify.com/products
BUURMANPublished
product photo
Vintage Oak Side Table
$240.00
Add to cart
Listing published & 2 social posts scheduled · Thu & Sat

New inventory live in minutes, from photo to Shopify without manual entry

A photo of the intake form and product is all it takes. AI writes the listing, publishes it, and schedules social content automatically.

WHO YOU'RE WORKING WITH

Your business knowledge is the engine. We make it run.

Arthur von Kriegenbergh has a BSc in IT and started as a developer. He's coached 100+ teams since 2008 to turn business problems into working software — and now prototypes AI tools that make it into production, fast.

Yvo Wander co-founded and scaled Dapper from 0 to 40 FTE. As a former COO, he brings the operational rigor that makes sure what we build actually sticks in your organisation.

Book a discovery call →30 min · no pitch · no commitment
Arthur von Kriegenbergh · 100+ teams coached
Arthur von Kriegenbergh · 100+ teams coached
Yvo Wander · Former COO, Dapper
Yvo Wander · Former COO, Dapper
Next step

Not sure where AI can move the needle?

Spend a working offsite mapping strategic AI opportunities with your leadership team — not another strategy deck.

Leave with the highest-value AI opportunities across your business, prioritised and owned.

Book your leadership offsite →Or start with a free AI Quick Scan →