Product DevelopmentMiro
Personas Workshop
90–120 min3–10 peopleRemote · Hybrid · In-person
Understand what your users are thinking and struggling with, so you can provide the most value.
What is this workshop?
Personas are only useful if your team actually believes in them. This workshop helps you build personas from real insight — combining existing research, team knowledge, and structured empathy exercises — so you end up with characters the whole team references when making product decisions. Not as a box-ticking exercise, but as a genuine shared understanding of who you're building for.
What's included
- Empathy map canvas
- Persona profile template
- Jobs-to-be-done section
- Assumption vs. evidence tracker
This is for you if…
- Product teams building for users they don't deeply understand
- Teams where different members have conflicting assumptions about who the user is
- Anyone whose product decisions frequently stall over 'what users want'
How to access this template
- 1Enter your email in the card — we'll send you the template link right away.
- 2If you don't have a Miro account, create one for free at miro.com — it takes 30 seconds.
- 3Open the board link from your email, then click the board title in the top-left corner.
- 4Click 'Duplicate board' to add a copy to your own account.
How to run this workshop
- 1Duplicate the Miro board and pre-populate it with any existing user research or interview notes.
- 2Start by listing what you already know about your users — and what you're still guessing.
- 3Use the empathy map to explore each persona's goals, frustrations, behaviors, and context.
- 4Draft 2–3 distinct personas based on patterns in your research.
- 5For each persona, write a one-sentence 'job to be done' statement that captures what they're really trying to achieve.
- 6Save the completed personas in a shared space and link to them from your product backlog.
Tips for first-time facilitators
- Pre-populate the board with any existing user research before the session — blank boards produce imagination, not insight.
- Explicitly label everything as 'assumption' or 'evidence' throughout. It matters for credibility later.
- Cap at 2–3 personas. More than that and the team can't keep them in their heads when making decisions.