User personas for your startup

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
User personas for your startup

What is a user persona?

A user persona is used in product development, design thinking, and marketing, to make a quick summary of your user's:

  • Context,
  • motivations,
  • needs,
  • and the ways they might use your products.

A persona is a fictional character that represents a typical group of users that might use your product in a similar way.

Having a persona helps you to focus on what matters most to your users and help put yourself in your customers' shoes when making decisions.

That's why you should always test if your assumptions are correct about the personas that you create.

Wouldn't it be great to be able to read the minds of your users? 🔮

Just enough so that you could always provide the most value to them.

Just at the right moment.

Every single time.

That would be amazing for both your users and your company.

The great thing about that is that you don't need to be able to read their minds though.

You can just ask. It surprises me every time how many great insights a conversation with a user provides.

So in this week's video, I show a step-by-step approach to create a persona.

Doing this will help you to get a better understanding of the assumptions you have about your user.

This way, the next time you talk to a user, you know what questions to ask.

And as result you will be able to deliver more value.

Receive new workshops every week

Be the first to receive new workshops and videos every Wednesday.
Subscribe
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.