A user persona is used in product development, design thinking, and marketing, to make a quick summary of your user's:
A persona is a fictional character that represents a typical group of users that might use your product in a similar way.
Having a persona helps you to focus on what matters most to your users and help put yourself in your customers' shoes when making decisions.
That's why you should always test if your assumptions are correct about the personas that you create.
Just enough so that you could always provide the most value to them.
Just at the right moment.
Every single time.
That would be amazing for both your users and your company.
The great thing about that is that you don't need to be able to read their minds though.
You can just ask. It surprises me every time how many great insights a conversation with a user provides.
So in this week's video, I show a step-by-step approach to create a persona.
Doing this will help you to get a better understanding of the assumptions you have about your user.
This way, the next time you talk to a user, you know what questions to ask.
And as result you will be able to deliver more value.